Vision & Values
CPC Vision:
Proudly Growing Value from Australasian Know-how, Sunlight, Soil and Water
We have entered a period of transformation at CPC. The business is growing beyond a beef producer to a multifaceted agribusiness with expansion into cropping, goats, carbon projects and energy. Our new vision recognises the business transformation.
In designing the new vision for CPC, we wanted to recognise that our team are exceptionally proud of the work they do. They are proud to be part of the CPC team, they take pride in the livestock and crops they produce, the care of our land and safety and welfare of others in the team. Whether it is growing cattle, crops, goats, energy, carbon, land value or the personal growth and talent of our team and communities. We aim to add value to all that we do.
We recognise that our businesses spread from Australia to Southeast Asia. Our team have the knowledge, skill, and leadership to deliver on business strategy. Sustainably using natural resources, benefiting from what they offer without degrading the environment in which we operate.
Safety & Welfare
At CPC, the safety and welfare of our people, customers, animals, and environment is paramount.
Leadership
At CPC, Leadership is shown at every level because we are all proud to take ownership and responsibility for what we do.
Trust
At CPC, we have the utmost confidence in the goodwill and reliability of our colleagues, customers, and industry partners. We are honest and transparent in our exchange with others.
Community
We value diversity, family, and recognition. Contributing and making a difference in CPC and in the local communities where we operate is important to the CPC team.
Value Creation
At CPC, we are always on the lookout for innovative ways to enhance the productivity of our land, the quality of our cattle, the talents of our people and the experience of our customers.
Sustainability
CPC is a sustainable corporation and as custodians of vast land holdings we have a commitment and duty of care to the environment, our team and community, while remaining viable for future generations.