About CPC

About Us

Our history dates back to 1879 when the wineglass brand was first registered and the CPC portfolio was first consolidated as a company in 1983.

Consolidated Pastoral Company (CPC) is a leading Australian managed, UK owned Agribusiness with strong ESG values. CPC owns and operates a portfolio of nine station aggregations in Australia and two feedlots in Indonesia.  Across more than 3.2m hectares of land, the CPC team can care for more than 300,000 head of cattle and produce a diverse range of crops. With an asset base in excess of AUD$1 billion, CPC supplies a variety of domestic and international customers.

CPC owns a 90% interest in PT. Juang Jaya Abdi Alam (PT. JJAA), the other 10% being owned by our Indonesian joint venture partner. PT JJAA was first established in 2000 and now operates two feedlots in Indonesia, located in Lampung (South Sumatera) and North Sumatera. The Lampung feedlot has a capacity of 28,000 head, while the North Sumatera feedlot has a capacity of 7,500 head; both facilities are “best in class” operations.

CPC direct sales channels primarily involve selling cattle and beef to Asian consumer markets, domestic feedlots or exporting processors, and exporting live cattle.

CPC is owned by Guy and Julia Hands through the Hands Family Office. Terra Firma (UK) (owned by Guy Hands) is the investment manager of CPC for the Hands Family Office.


Our History

Our history goes back to 1879 and the CPC portfolio was first consolidated as a company in 1983.

CPC was formed in 1983 with the purchase of Newcastle Waters Station and some smaller Northern Territory holdings, from Ashburton Pastoral Company.

Concentration on the vast grazing areas across northern Australia has enabled successful drought management, market flexibility, easy access to export markets and low-cost production of high-quality grass-fed, lot-fed and export cattle and beef.

Two vertically integrated feedlots have been developed in Indonesia to value-add CPC’s Australian cattle.

In April 2009, UK private equity firm Terra Firma Fund 3 acquired a majority control of CPC. 

Between 2015 and 2019, CPC re-structured its portfolio. In October 2020, the Hands Family Office purchased 100% of CPC from Terra Firma Fund three and Ken Warriner.

Our Owner

The Hands Family Office invests on behalf of the Hands family and has a long and successful track record of diverse investments, including forestry, renewables, real estate and hospitality. 

The strategic rationale underlying the acquisition of CPC was driven by a number of global macroeconomic themes, in particular: global population growth; a shift in Asian diet towards higher protein consumption; and limited supply of productive land. CPC has significant land and water development opportunities.

Commenting on the purchase of CPC, Guy Hands said “CPC is a high-quality, well-run business with a strong position in a large and growing industry and proximity to major beef-consuming markets. Even in Australia, where beef industry standards are among the highest in the world, CPC stands apart for its commitment to animal welfare, environmental responsibility, and innovation for productivity. I have tremendous confidence in the Australian agricultural sector and am very excited about the future of CPC,  and proud to be partnering with its management team.”

Board of Directors

Margaux Beauchamp

Chair & Non-Executive Director

Enzo Gregori

Non-Executive Director

Glen Moreno

Non-Executive Director

Greg Newman

Non-Executive Director

Troy Setter

Chief Executive Officer and Director

Executive Team

Troy Setter

Chief Executive Officer

Greg Quinn

Chief Financial Officer

Henry Burke

General Manager – Stations

Jacqui Cannon

Chief Development Officer

Richard Meeking

General Manager – Corporate Strategy and Commercial

William Bulo

General Manager, JJAA